SEOUL -- South Korea's HiteJinro, maker of soju and other alcoholic beverages, is focusing on Southeast Asia with plans for a plant in Vietnam, aiming to more than triple overseas sales by 2030 as it rides the wave of South Korean pop culture.
Food & Beverage
South Korea's Jinro maker targets tripling overseas soju spirit sales
HiteJinro will use Vietnam plant to meet growing Southeast Asian demand
Hwang Jung-ho, head of overseas business at HiteJinro, explained the company's ambition to popularize Jinro around the world, in Vietnam in June. (HiteJinro)
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