TOKYO -- The latest wave of South Korean culture sweeping through Japan stands out from previous ones in how deeply it has penetrated the market in areas like food, cosmetics and other goods.
Food & Beverage
South Korean food and cosmetics drive Japan's latest K-boom
Market penetration takes center stage after previous pop culture waves
Japan general goods store Loft hosted a pop-up featuring popular South Korean character Zanmang Loopy. (Photo by Yuiya Shibata)
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