Starbucks in Seoul: An abandoned theater enjoys a caffeine buzz

Running out of location options, U.S. chain goes creative in historic market

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Starbucks spent two years renovating a forgotten movie house that showed its last film in 1992. (Photo by Kotaro Hosokawa)

KOTARO HOSOKAWA, Nikkei staff writer

SEOUL -- Starbucks is trying to lure a young crowd to a historic market in the South Korean capital by renovating a more than 60-year-old theater into one of its namesake cafes.

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