Suntory aims for gold in global ready-to-drink market

Japanese distiller looks to combine strength in soft drinks and alcohol

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Suntory wants to tap the growing market for ready-to-drink beverages, which include canned cocktails and hard seltzer. (Photo by Yusuke Yagi)

YUSUKE YAGI, Nikkei staff writer

TOKYO -- With overseas sales now making up a majority of the groupwide total, Japan's Suntory Holdings is aiming to lead the world in the fast-growing market for ready-to-drink (RTD) beverages.

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