Suntory eyes lead in Japan's nonalcoholic beverage market

Plans call for creating new value, not just offering alcohol substitutes

20250205N Suntory nonalc

Suntory positions its new line of alcohol-free sours, launching in April, as the catalyst to it taking the lead in the market. (Photo by Nikkei)

SEI MATSUMOTO

TOKYO -- Beverage maker Suntory Holdings plans to nab the top spot in Japan's growing nonalcoholic beverage market by launching new sours and other products from April, looking to duplicate its leadership in alcoholic chuhai canned cocktails.

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