Suntory pours it on in India, the world's top whiskey market

Japanese distiller chases Diageo, aiming to sell more than 1m cases by 2022

20191216 INDIA Whiskey

Suntory hopes the strong brand image of Japanese spirits will translate to big sales for its new, locally blended Oaksmith brand to be offered exclusively in the Indian market. © AFP/Jiji

NANA SHIBATA and AKIRA HAYAKAWA, Nikkei staff writers

TOKYO/MUMBAI -- Japanese beverage maker Suntory Holdings will roll out a whisky brand this week that will sell exclusively in India, the world's largest market, as it tries to gain ground on top distiller Diageo.

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