Suntory president aims to quench Southeast Asia's thirst for alcohol

Torii seeks to repeat his success with soft drinks in Vietnam and Thailand

20250325N Suntory Torii

Nobuhiro Torii, Suntory's new president, is a member of the founding family. (Photo by Kosuke Imamura)

SEI MATSUMOTO and YUIYA SHIBATA

TOKYO -- Japanese beverage maker Suntory Holdings turns its focus on the Southeast Asian alcohol market under a new president, part of the company's efforts to reach 4 trillion yen ($26.7 billion) in groupwide global sales by 2030.

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