Sweet digs: Japanese confectioner bets big on Fifth Avenue return

Minamoto Kitchoan plans seasonal cultural displays in new New York flagship store

20230228N Minamoto Kitchoan

Minamoto Kitchoan's renovated Fifth Avenue building, center, will house the confectioner's flagship store in the future. (Photo courtesy of Minamoto Kitchoan)

NAOTAKA FUKANO, Nikkei staff writer

OKAYAMA, Japan -- Japanese high-end confectioner Minamoto Kitchoan has finished renovating a building it purchased on New York's fashionable Fifth Avenue, the company announced on Tuesday, bringing it one step closer to reestablishing a flagship store on the coveted thoroughfare.

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