Sweet smell of success: Malaysia's cafes, farms tap durian boom

Chinese and other tourists comes in droves to enjoy freshly fallen fruit

20241022N durian

DurianBB World in Kuala Lumpur serves up fresh durian, durian ice cream and other treats. (Photo by Fumika Sato)

FUMIKA SATO, Nikkei staff writer

SINGAPORE -- Malaysia is working to capitalize on the popularity of durian, with cafes highlighting sweets on social media and farms that grow the famously pungent fruit reporting a strong uptick in tour bookings from China and Southeast Asia.

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