Thai energy drink maker Carabao takes on beer giants Singha, Chang

Challenger aims to grab 10% market share next year as tastes change, CEO says

Carabao's CEO said the time was right to enter the market as consumers are now looking for "diverse tastes." (Photo by Hiroki Endo)

KENYA AKAMA, Nikkei staff writer

October 31, 2023 15:38 JST

BANGKOK -- Thai energy drink maker Carabao Group is preparing to mount a full-on challenge to the country's two dominant beer brands, Singha and Chang, as changing consumer tastes and the easing of brewing restrictions create an opportunity to break into the market.