Thai food supplement market swells amid COVID and aging society

Telecom, entertainment and pesticide companies diversify into wellness products

20211220 thai and true vitamin water

Thailand's second-biggest telecommunications operator, True Corp., recently launched True Vitamin Water as health consciousness grows amid the pandemic. (Source photo by Reuters and True Corp.)

APORNRATH PHOONPHONGPHIPHAT, Nikkei staff writer

BANGKOK -- Big Thai corporations are jumping into the market for food supplements and wellness drinks as demand for functional foods grows rapidly due to the COVID pandemic and the coming of an aging society.

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