Thinner the better: Boosting sales of wagyu beef in the US

Japan's JA aims to spark American appetites for sukiyaki, shabu-shabu

20210412 wagyu sukiyaki.jpg

Thinly sliced wagyu is often used as an ingredient in sukiyaki. Sales are increasing in the U.S., despite the traditional American preference for thick-cut steaks.

TADANORI YOSHIDA, Nikkei senior staff writer

TOKYO -- Japanese beef producers are finding a ray of hope in exports to the U.S., after being hit hard by the coronavirus crisis. The pandemic has caused a plunge in consumption in the absence of tourists from abroad and plunged restaurants into the doldrums.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.