Food & BeverageThinner the better: Boosting sales of wagyu beef in the US
Japan's JA aims to spark American appetites for sukiyaki, shabu-shabu
Thinly sliced wagyu is often used as an ingredient in sukiyaki. Sales are increasing in the U.S., despite the traditional American preference for thick-cut steaks.
TADANORI YOSHIDA, Nikkei senior staff writer
TOKYO -- Japanese beef producers are finding a ray of hope in exports to the U.S., after being hit hard by the coronavirus crisis. The pandemic has caused a plunge in consumption in the absence of tourists from abroad and plunged restaurants into the doldrums.