Food & BeverageThrifty Chinese diners bring record profit for Japan's Saizeriya
Italian-food chain bucks price-hike trend with dishes like $3 rice casserole
The Japanese restaurant chain aims to have a 1,000 stores in China. (Photo by Mizuho Miyazaki)
HIDEKI SHINOHARA, Nikkei staff writer
October 10, 2024 06:57 JST
TOKYO -- Japanese restaurant chain Saizeriya, known for its Italian food at rock-bottom prices, reported its first record-high annual net profit in 14 years thanks in large part to China, where its strategy of keeping prices low has drawn increasingly frugal customers.