Tsingtao enters traditional Chinese wine as beer market tanks

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20250508 Bottles of Tsingtao beer

Bottles of Tsingtao beer at a supermarket in Shanghai. The group hopes to capitalize on different peak sales seasons for beer and Chinese yellow wine. © Reuters

KENJI KAWASE

HONG KONG -- Tsingtao Brewery, one of China's oldest beer companies, is buying its way into the traditional yellow wine business, as it seeks a more diverse product lineup in a consumption downturn.

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