Vietnam's beer brewers get creative as economy loses fizz

Drinkers shift to cheaper lagers as spending woes cloud Asia's No. 3 market

20231020 beer vietnam

Vietnam is such a big beer market that swings in demand there can drive the quarterly results of international brewers like Heineken. The country also nurtured homegrown players in recent years. (Photo by Lien Hoang)

LIEN HOANG, Nikkei staff writer

HO CHI MINH CITY -- The unique beers at Vietnamese craft brewer C-Brewmaster -- where flavors run the gamut from mulberry to coffee and even pho noodles -- used to draw crowds of thirsty customers.

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