Wasabi exports grow as Japan cuisine gains fans overseas

Wasabi food makers tweak spiciness and products for foreign tastes

20240229 sushi

As wasabi gains popularity overseas, new products, such as wasabi-flavored snacks and mayonnaise, are being launched targeting foreign lovers of the spicy condiment. © Reuters

JUNPEI KINEFUCHI, Nikkei staff writer

TOKYO -- Japan's exports of wasabi are rising as the growing ranks of foreign foodies embrace the unique taste and flavor of this pungent plant, a distinctive hallmark of the nation's cuisine and one that instantly clears sinuses.

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