HONG KONG -- Yum China Holdings, the operator of KFC and Pizza Hut chains in the mainland, is keeping prices low to lure increasingly cost-conscious consumers to boost traffic and revenue amid a slowing economy.
Food & Beverage
Yum China's low-price strategy pays off as diners tighten their purse strings
Country's largest fast food chain operator to expand in more local cities
An employee prepares hamburgers at KFC China's 10,000th store, in the city of Hangzhou, on its opening day on Dec. 15, 2023. Operator Yum China is looking for more growth in small cities. © Getty Images
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