Global latecomer Kao takes fight to P&G, Unilever

Japan's top household goods maker mounts challenge to far larger titans

0728N Kao Indonesia

Kao's Attack Jaz1 detergent is a big seller in Indonesia.

MOTOKAZU MATSUI and TAKAYUKI KIKUCHI, Nikkei staff writers

TOKYO -- Not content with being a big fish in a small pond, Japan's Kao is finding early success in its quest to become one of the world's leading consumer products companies by the end of the next decade.

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