TOKYO -- Digitization brings great challenges to long-established fashion brands, but it could be a new driving force at the same time for companies to stay relevant in the global markets, the head of Finnish design house Marimekko said on Wednesday.
Global Management Forum 2018
Digitization has redefined fashion industry, Marimekko chief says
Finnish design house uses e-commerce, digital tools to stay relevant
Marimekko President and CEO Tiina Alahuhta-Kasko speaks at the Nikkei Global Management Forum in Tokyo on Nov. 7. (Photo by Rie Ishii)
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