Japan's Kokuyo teams with Chinese copycats

TORU SUGAWARA, Nikkei staff writer

SHANGHAI -- Stationery and office equipment maker Kokuyo has adopted an unconventional approach in the Chinese market. It has actually tied up with the companies that are imitating Kokuyo products and selling them at much lower prices. Kokuyo is willing to join hands with its "enemies" to gain a bigger share of the lucrative market.

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