Cheaper imports fail to make dent in Japan's near-record rice prices

Preference for domestic rice stays strong, even as pricey new crop lifts average

20250919N rice Miyazaki

Japan's consumers continue to prefer domestic rice in spite of more imports, keeping prices high as this year's harvest hits shelves. (Photo by Konosuke Urata)

ATSUSHI KATO

TOYKO -- The average price of rice on store shelves in Japan is approaching a record high despite an increase in imports, pushed up by more expensive domestic varieties as cheaper imported rice gets routed to dining establishments.

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