De Beers defends turf against China's lab-made diamonds

World's largest diamond company frames synthetic gem stones as casual jewelry

20180801N lab made diamonds

Diamonds can be produced in bulk in just a few weeks in a lab.

RURIKA IMAHASHI, Nikkei staff writer

TOKYO -- Global diamond leader De Beers stunned the industry in late May when it said it would reverse a long-standing policy and start marketing a synthetic-diamond brand, a move made necessary by the rising standards and growing production of the man-made gems by Chinese manufacturers.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.