Gold jewelry loses shine in India as steep prices bite

Sales of coins and bars prop up volume amid shift to seeing gold as asset class

20251020 Gold India

The India Bullion and Jewellers Association estimates total festive gold sales volume will be roughly flat on the year at about 40 metric tons. © Reuters

SAYAN CHAKRABORTY

BENGALURU -- For nearly three decades, Mangamma, a house helper in the southern Indian city of Bengaluru, refrained from asking her employers for a loan or an advance, even in crunch times. But that streak broke in August, when she went jewelry shopping for her son's wedding.

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