Toyota touts race tickets, e-money in first shareholder perks

Japan's most valuable company wants more retail investors

20250303N toyota race car

Under Toyota's new shareholder benefits program, the carmaker will give away tickets to race events. (Photo by Takayuki Yao)

SHOTA UEHARA

NAGOYA, Japan -- Toyota Motor is introducing shareholder benefits for the first time, an effort by Japan's most valuable listed company to bring more individual investors on board.

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