NAGOYA, Japan -- Toyota Motor is introducing shareholder benefits for the first time, an effort by Japan's most valuable listed company to bring more individual investors on board.
Japan's most valuable company wants more retail investors

Under Toyota's new shareholder benefits program, the carmaker will give away tickets to race events. (Photo by Takayuki Yao)
NAGOYA, Japan -- Toyota Motor is introducing shareholder benefits for the first time, an effort by Japan's most valuable listed company to bring more individual investors on board.