KUALA LUMPUR -- When Penang native Lim Pinn Yang started a food blog in 2016, it was not to chase clicks or viral fame. Then a 23-year-old working in digital marketing at Tencent's WeChat office in Kuala Lumpur, Lim wanted to help his father, who sold Hainanese chicken rice at a morning market, keep up with the digital age.
IPO
Malaysian food influencer with 46m followers set for local IPO
'Creator-driven' Foodie Media plans to raise $18m and expand AI use, says CEO
Foodie Media CEO Lim Pinn Yang poses for a photo. (Photo by Ahmad Mustakim)
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