China developers dangle BMWs, deep discounts to shed housing stock

Country Garden surprises industry by slashing prices 25% nationwide

20230120N China property market

Chinese developers are rushing to cut prices to unload their housing inventories. (Photo by Yusuke Hinata)

YUSUKE HINATA, Nikkei staff writer

GUANGZHOU -- China's real estate slowdown has left developers scrambling to unload a glut of housing inventories, enticing reluctant consumers with deep discounts and added perks, such as free BMWs, as they try to salvage their finances.

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