China's 'paper queen' pursues growth in crowded Southeast Asia

Rising costs and Japanese incumbents pose challenge for Nine Dragons Paper expansion push

20230427N Indonesia cardboard REUTERS

An employee packs goods at a Tokopedia warehouse in Jakarta. Southeast Asia's demand for cardboard is expected to grow by 4% a year. © Reuters

SHIN WATANABE, Nikkei staff writer

DONGGUAN, China -- Nine Dragons Paper (Holdings), the world's top maker of paper products, is expanding its foothold in Southeast Asia, competing with Japanese and Chinese rivals in a war of attrition over a fast-growing market.

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