A Pokemon seller's travels: Around Asia in 40 days

Franchise has become one of Japan's highest-profile intellectual properties

20240712 Pokemon Portrait

Susumu Fukunaga, corporate officer of The Pokemon Co., values face-to-face relationships with customers above all else. (Photo by Makoto Okada)

NOBUO NAGAI, Editor-in-chief, Nikkei MJ

TOKYO -- The Pokemon franchise, which started as a computer game and has expanded to anime and character goods, has become one of Japan's highest-profile intellectual properties. That keeps Susumu Fukunaga busy as he travels across Asia launching IP business projects.

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