After 'Crazy Rich' smash, Hollywood embraces Asian faces

Success of Awkwafina's 'The Farewell' proves diversity is good business

Awkwafina, Michelle Yeoh, Constance Wu and Gemma Chan pose in January. "Crazy Rich Asians" star Awkwafina's recent film "The Farewell" has hit the theaters on July 12. © Reuters

MARRIAN ZHOU, Nikkei staff writer

July 31, 2019 12:00 JST

NEW YORK -- While the Hollywood blockbuster "Avengers: Endgame" seems set to dominate America's box offices this year, a low-budget Asian American film, "The Farewell," dethroned it in per-theater revenue over its opening weekend.