Alibaba, Baidu and Tencent learn Netflix lessons in content fight

Original shows help China's long-form video platforms win back viewers from apps

NIKKI SUN, Nikkei staff writer

HONG KONG -- China's long-form video platforms are stepping up acquisitions of popular media content and producing their own shows to lure back viewers from short-video apps.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.