Bilibili climbs on livestream sales wagon, but may be too late

In quest to stem losses, Chinese video app runs up against rivals and regulators

CISSY ZHOU Nikkei staff writer

HONG KONG -- Chinese online video streaming site Bilibili has quietly tiptoed into livestream sales in a bid to curb mounting losses, but it is running up against faster moving competitors as well as a new regulatory crackdown by Beijing.

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