BTS agency Hybe looks to churn out more K-pop idols

South Korean company delves into games and NFTs to diversify profit base

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Hybe still relies on BTS for the bulk of its revenue. © Hybe

KOTARO HOSOKAWA, Nikkei staff writer

SEOUL -- Hybe, the entertainment company behind global phenomenon BTS, is diversifying its talent pool by debuting three groups this year, using a fan-community platform that has enabled even rookie artists to quickly gain followings.

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