BTS agency Hybe to launch Indian arm to 'export' K-pop model

South Korean company eyes base to cultivate local talent in massive market

20250708N fans wait at HYBE headquarters

Fans gather at Hybe's headquarters in Seoul to catch a glimpse of BTS members returning from mandatory military service. (Photo by Yo Inoue)

NAMI MATSUURA

SEOUL -- South Korean entertainment agency Hybe plans to set up an Indian subsidiary, part of a global strategy to bring the growth model of K-pop to other markets.

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