SHANGHAI -- American YouTube sensation MrBeast has become the latest internet celebrity to enter China's competitive social media landscape, fueling growth opportunities for Chinese companies and a government seeking to tap into his vast fan base.
Media & Entertainment
China embraces US YouTubers in push to enhance soft power
MrBeast, IShowSpeed among foreign influencers tapping into China's 1.1bn internet users
U.S. YouTuber Darren Watkins Jr., better known as IShowSpeed, is seen during a boat trip in Hong Kong on April 4. © Reuters
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