SHANGHAI -- China's market for 2D character fandom has doubled in five years and spans an estimated 500 million people, with the growth fueled by intellectual property imported from Japan and created at home.
Media & Entertainment
China's anime, comic and video game IP market swells to $83bn
Bilibili World event draws hundreds of thousands in nod to 2D characters' popularity
Two cosplayers pose for a photo at the Bilibili World convention July 11 in Shanghai. (Photo by Shunsuke Tabeta)
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