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20200702N Bilibili

Over 1.7 million viewers tuned in for a Bilibili live streaming event in March that featured uploaders wearing classic Chinese attire. (Screenshot of Bilibili's streaming service)

NAOKI MATSUDA, Nikkei staff writer

SHANGHAI -- A horde of live streamers drew 1.78 million viewers to video platform Bilibili as they performed music or engaged in cosplay celebrating classical Chinese culture during a three-day event in March while the country weathered coronavirus lockdowns.

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