HONG KONG -- The biggest-ever launch of a Chinese console video game has sparked a flurry of business, both legitimate and shady, while even authorities who are typically skeptical of gaming seek to harness the enthusiasm.
Media & Entertainment
China's Black Myth attracts players, brands and game-averse Communists
PS5 sales jump as hit spawns merchandise deals, tourism promotions, counterfeits
Luckin Coffee is one of several Chinese brands collaborating with the homegrown video game Black Myth on products. (VCG via AP )
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