TOKYO -- China's livestreamer economy appears here to stay, maturing beyond its pandemic-driven boom and pushing companies to adapt to a fast-changing environment for online marketing.
Media & Entertainment
China's livestreamer industry matures after clampdown on stars
Playing field starts leveling out in market seen reaching $11bn by 2025
Multichannel networks represent multiple content creators on social media like Weibo. (Photo by Shuhei Yamada)
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