SHANGHAI -- Short dramas running just a few minutes per episode continue to gain in popularity in China, with the market on track to grow 35% this year alone, supporting the rise of a broader industry to feed the growing demand.
Media & Entertainment
China's minidramas make big splash with $6bn-plus market
Demand for fast-paced, bite-size content fuels burgeoning industry
Minidramas, also known as microdramas, have proliferated on such platforms as Douyin. (Photo by Tomoko Wakasugi)
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