Chinese game makers look abroad to avoid regulations, fees at home

Makers of Genshin Impact, Strinova seek higher profit margins overseas

20241021N China games

The line at iDreamSky's booth at the Tokyo Game Show reached two hours at one point. (iDreamSky)

ITSURO FUJINO, Nikkei staff writer

GUANGZHOU -- Chinese video game makers are eyeing growth overseas, developing titles targeted at other countries as well as localized versions of Chinese games, as they are hampered at home by strict regulations and heavy app store fees.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.