Cringy bags serve as 'digital ibuprofen' for stressed-out Chinese youth

Trend originating in Japan helps people escape from harsh reality

20250122 cringy bags

So-called cringy bags have begun to draw attention amid the expansion of China's character goods market. (Photo by Tomoko Wakasugi)

TOMOKO WAKASUGI

SHANGHAI -- A trend of decorating bags with goods depicting ones's favorite idol and anime character as well as carrying stuffed toys in transparent pouches is catching on among Chinese youth.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.