Disappearance of China's online sales king is blow to Alibaba

Li Jiaqi is latest superstar livestreamer to go silent amid crackdown on sector

CISSY ZHOU and CK TAN, Nikkei staff writers

HONG KONG/SHANGHAI -- The abrupt disappearance of China's top online sales host from Alibaba's Taobao platform may only deal a short-term blow to the e-commerce group, but it highlights the risks of relying on a few celebrity influencers, analysts say.

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