Media & EntertainmentDisappearance of China's online sales king is blow to Alibaba
Li Jiaqi is latest superstar livestreamer to go silent amid crackdown on sector
Top online sales host Li Jiaqi is known as China's "Lipstick King" for selling 15,000 tubes in five minutes on Alibaba's Taobao livestreaming platform. © Getty Images
CISSY ZHOU and CK TAN, Nikkei staff writers
HONG KONG/SHANGHAI -- The abrupt disappearance of China's top online sales host from Alibaba's Taobao platform may only deal a short-term blow to the e-commerce group, but it highlights the risks of relying on a few celebrity influencers, analysts say.