SHANGHAI -- China's $12 billion market for manga, anime and video games is attracting businesses worldwide, with media companies and hardware producers alike wooing young consumers at a recent pop culture convention in Shanghai.
Media & Entertainment
From Sony to Lenovo, companies tap China's $12bn fandom culture
July convention highlights growing enthusiasm over anime and video games
Fans of hit series "Spy x Family" pose in cosplay at Bilibili World in July. (Photo by Tomoko Wakasugi)
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