Godzilla Oscar win opens up overseas doors for Japan's Toho

Studio sees bright future after fighting to buy back merchandising rights

20240311N godzilla oscars

The effects team behind “Godzilla Minus One” accepted the Academy Award for best visual effects on Sunday.  © Reuters

TAKURO SUZUKI and MIKI FUNABASHI, Nikkei staff writers

TOKYO -- Toho, the Japanese film studio that claims Godzilla as its intellectual property "treasure," took back the merchandising rights sold to overseas companies and set up a system that allows it to sell related goods, and advertise and distribute the film itself.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.