Media & EntertainmentGodzilla Oscar win opens up overseas doors for Japan's Toho
Studio sees bright future after fighting to buy back merchandising rights
The effects team behind “Godzilla Minus One” accepted the Academy Award for best visual effects on Sunday. © Reuters
TAKURO SUZUKI and MIKI FUNABASHI, Nikkei staff writers
TOKYO -- Toho, the Japanese film studio that claims Godzilla as its intellectual property "treasure," took back the merchandising rights sold to overseas companies and set up a system that allows it to sell related goods, and advertise and distribute the film itself.