TOKYO -- A Netflix series featuring mischievous imp-like character Kuromi created by Japan's Sanrio will launch later this month, in the latest push by the company behind Hello Kitty to build up its brands' international following.
Media & Entertainment
Hello Kitty owner promotes 'edgy' Kuromi in diversification drive
Japan's Sanrio gives 20-year-old character series, songs and marketing campaign
An image issued by Japan's Sanrio promoting its “Kuromify the world" campaign. The initiative is aimed at expanding the character's fan base. © 2025 Sanrio Co. Ltd. Tokyo, Japan
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