Hybe looks beyond South Korea in shift away from BTS

Entertainment agency sees long-term growth from fostering artists in other countries

20250806N HYBE KATSEYE

Katseye, which has American and South Korean members, releases music under a label that Hybe launched jointly with a U.S. music company. (Hybe)

NAMI MATSUURA

SEOUL -- Leading South Korean entertainment agency Hybe is moving away from a focus on supergroup BTS, looking to hedge against risks by expanding its international business through such means as fostering new groups in foreign countries.

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