Indonesia emerging as launchpad for online global stardom

4th largest Internet population offers opportunities for Web-focused performers

20230708 Putri Ariani

Putri Ariani sings in front of Indonesian President Joko Widodo on June 14. (Photo courtesy of Indonesian presidential palace)

KOYA JIBIKI and KOTARO HOSOKAWA, Nikkei staff writers

JAKARTA/SEOUL -- The entertainment and sports industries are paying growing attention to Indonesia, a country that boasts the world's fourth largest population of 270 million, as a large and vibrant digital content market.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.