Japan anime, manga makers struggle to tap global goods market

While Japan flexes its IP power, 'One Piece' hats are sold as Netflix merchandise

Netflix has increased One Piece's brand recognition, but as a live-action show that it makes rather than a manga or anime. (Photo by Rei Nakafuji)

KEIGO YOSHIDA and RYO SATO

November 23, 2025 17:12 JST

TOKYO -- "One Piece" and other Japanese intellectual properties have become more popular than ever thanks to the massive reach of streaming services. But their creators are not benefiting from the lucrative merchandising rights that come with a global audience.