Japan's anime exports poised to match chips and steel

Content can be developed into core industry that erases digital trade deficit

Characters from the "Demon Slayer" anime at the Japan Parade in New York on May 11. The series has achieved much success outside its home market. © Kyodo

YOHEI MATSUO, Nikkei staff writer

August 17, 2024 11:17 JST

TOKYO -- Japan's exports of anime and other content are close to parity with steel and semiconductor devices, presenting an opportunity to develop a key sector that will prop up the economy.