Japan's Bandai turns to overseas to boost sales of Tamagotchi, other toys

CEO says latest version of digital pet will be ready for US Christmas market

Bandai Takenaka 2025-10

Bandai President and CEO Kazuhiro Takenaka is looking abroad for sales. (Photo by Nanami Sato)

REIKA MIHARA

TOKYO -- Japanese toy maker Bandai is cultivating overseas markets for products ranging from the latest Tamagotchi digital pet to character-inspired plastic models, its CEO told Nikkei in an interview, tailoring goods for different tastes worldwide as it pushes to stay relevant in the age of the smartphone.

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